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貴陽網站建設說說關鍵詞優化攻略策略詳解

貴陽網站建設說說關鍵詞優化攻略策略詳解

貴陽網站建設

Guiyang website construction talk about key words optimization strategy


只需兩步,即可在關鍵詞策略戰役中取得成功:關鍵詞選擇:判斷頁面提供了什么內容。然后判斷潛在受眾可能使用哪些詞來搜索您的頁面,并根據這些詞創建關鍵詞。

It takes only two steps to succeed in the keyword strategy campaign: keyword selection: what is the content of the judgment page. Then determine which words the potential audience may use to search your page and create keywords based on these words.


兩種方法:一是站在用戶的角度;而是要以競爭者的網頁關鍵詞作參考。

Two methods: one is to stand on the user's point of view; instead, it should be used as a reference to the keyword of a competitor's web page.

關鍵詞優化:將這些關鍵詞應用于適當的頁面(推薦的數量是每個頁面 3 至 5 個關鍵詞),并自左上角開始,向下進行優化。這常常要處理頁面的前 200 個單詞 —— 頁面標題標記、標題、摘要等等。

Keywords Optimization: apply these keywords to the appropriate pages (the recommended quantity is 3 to 5 keywords per page), and optimize them from the upper left corner. This often deals with the first 200 words of a page - Page Title marks, headlines, abstracts, and so on.


基本上,關鍵詞越接近左上角,百度給予它們的權重就越大。我將這稱為 “自左上角向下(top-left-down)” 關鍵詞優化策略。用戶最初查看 Web 站點的方式與爬行器的方式相同,所以按照自左上角向下強調關鍵詞也是一種良好的 Web 設計實踐。

Basically, the closer the keyword is to the upper left corner, the greater the weight of Baidu gives them. I call this the "top-left-down" keyword optimization strategy. The way users initially view Web sites is the same as crawler. Therefore, it is a good Web design practice to emphasize keywords based on the top left corner.


視線跟蹤和搜索行為

Line of sight tracking and search behavior

Enquiro Eye Tracking 研究項目研究了人們查看搜索結果的方式,進一步證明了用戶會以自左上角向下的方式查看搜索結果和 Web 頁面,這也稱為 “黃金三角(golden triangle)”。要想利用關鍵詞策略取得成功,最好是將關鍵詞放在接近頁面頂部的地方。許多因素會影響整個搜索引擎排名,包括(但不限于)出站和入站鏈接、對重定向的使用和其他基礎設施問題。

Enquiro Eye Tracking research project has studied the way people look at the search results, further proving that users will view the search results and Web pages from the top left corner, which is also called the Golden Triangle (Golden Triangle). To make use of the keyword strategy to succeed, it is best to put the key words near the top of the page. Many factors affect the overall search engine rankings, including (but not limited to) outbound and inbound links, the use of redirects, and other infrastructure issues.


但是,SEO 的第一步是選擇關鍵詞。

However, the first step of SEO is to select the key words.

任務 1:關鍵詞選擇策略

Task 1: keyword selection strategy

關鍵詞優化中最重要的任務是,判斷頁面對于人們實際要搜索的關鍵詞是否是優化的,也就是在針對這些關鍵詞的搜索結果中頁面是否會獲得高排名。如果沒有人搜索您的目標關鍵詞,那么站點在搜索引擎的排名再高也沒有意義。許多專門的 SEO工具可以幫助您判斷可能關鍵詞的流行度和競爭度。

The most important task in keyword optimization is to determine whether pages are optimized for people's actual keywords, that is, whether pages will get high ranking in search results for these keywords. If no one searches for your target keyword, it doesn't make sense for the site to be high in the search engine. Many specialized SEO tools can help you judge the popularity and competition of the possible keywords.


在創建關鍵詞清單時,要記住的主要概念如下:

The main concepts to be remembered in creating a keyword list are as follows:

流行度(Popularity):人們會使用您的關鍵詞進行搜索嗎?

Popularity: will people use your keywords to search?

競爭度(Competitiveness):有多少其他頁面也針對這些關鍵詞?應該增加更特定的關鍵詞嗎?

Competitive degree (Competitiveness): how many other pages are also targeted at these keywords? Should more specific key words be added?


正確的 SEO

Correct SEO

在 SERP 中獲得第一位并不是 SEO 的目標。SEO 的目標是用合理的內容吸引潛在用戶訪問站點,這些內容必須與用戶用來搜索的關鍵詞相符。搜索引擎僅僅是用來接觸受眾的工具;高排名并不是最終目標,而是第一步。

Getting the first place in SERP is not the target of SEO. The goal of SEO is to attract potential users to access sites with reasonable content, which must be consistent with the key words that the user uses to search. The search engine is only a tool for exposure to the audience; high ranking is not the ultimate goal, but the first step.

為了接觸到正在通過搜索引擎查找信息的受眾,需要判斷哪些人并不是在專門找您的頁面,但是您的頁面對他們是有用的。應該針對這些 “游蕩者” 對頁面進行優化。

In order to contact the audience that is searching for information through search engines, we need to identify which people are not looking for your page, but your page is useful for them. These "rogues" should be optimized for the pages.


貴陽網站建設關鍵詞選擇的另一個關注點是,判斷關鍵詞是否太流行,即競爭度是否太高。如果太多的頁面都在爭奪搜索這些關鍵詞時的高排名,那么您可能需要選擇更特定的關鍵詞。對于有多種含義的關鍵詞,也需要考慮改變關鍵詞。您必須研究用戶可能怎樣搜索您的頁面。頁面的內容會回答哪些特定的問題?根據這些問題精煉您的關鍵詞。

Another key point for Guiyang website construction keyword selection is to judge whether the key words are too popular, that is, whether the competition is too high. If too many pages are scramble for the high ranking of these keywords, you may need to choose a more specific keyword. For a number of key words, you also need to consider changing the key words. You must study how a user may search your page. What specific questions will the content of the page answer? Refine your key words on the basis of these questions.


如果對于您認為最適合描述自己頁面的關鍵詞,SERP 中會出現數以千計的頁面,那么需要考慮搜索者會如何處理這種情況。搜索者不會一頁接一頁地點擊 SERP 中的鏈接;而是很可能輸入第二個搜索詞,或者干脆換個搜索詞。您需要判斷頁面的哪些特征是與眾不同的,而且是可搜索的。如果頂級頁面提供了多種類型的內容,那么總是可以從比較一般化的關鍵詞開始,然后在目錄中更深、更特定的第二級頁面上使用更特定的關鍵詞。

If you think most suitable for describing the keywords of your page, thousands of pages will appear in SERP, so we need to consider how searchers will handle this situation. Searchers don't click on pages from page to page to click on the links in SERP; instead, they are likely to enter second search words, or simply change a search term. You need to determine which features of the page are different and can be searchable. If top-level pages provide multiple types of content, they can always start with more general keywords, then use more specific keywords on deeper, more specific second level pages.


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